Rick Ayala
Contractor and Project Manager“Referrals are the yardstick of our performance.”
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About us
Quality is intentional.
An owner-operated team installing tile, stone and countertops across the Phoenix Valley since 2006.
Our philosophy
How we work.
Quality is intentional.
Quality doesn't happen by accident. It's the result of experience, a deliberate approach, attention to detail and a high level of skill. This is how we consistently deliver work we stand behind.
Your experience matters.
When our clients have a positive experience and are confident in the final result, they refer us to the people they care about. That's the kind of trust we work to earn on every project.
We build to last.
We deliver beautiful work built for durability, using the right materials, proven methods and close attention to the details that determine longevity.
Our story
Rooted in integrity since 2006.
Diamond Crafts Flooring began with one man's vision to redefine excellence in customer service and craftsmanship. Rick Ayala set out to build a company rooted in integrity, reliability and exceptional quality: work every client would be excited to share, and a company they would confidently refer to their loved ones for generations.
Almost two decades later, we still hold to those founding principles. Rick leads every project, Aida keeps schedules and orders on track, and Elmer leads the crew on site. We are licensed with the Arizona Registrar of Contractors (ROC #324708), bonded and insured.
What sets us apart
Your best interest, every time.
- We truly have our clients' best interest at heart, and we'll never push unnecessary expenses just to get an upsell.
- We build every project with trusted, professional-grade materials and proper installation methods, with no shortcuts. What you don't see matters just as much as what you do.
Tile and groutPorcelain, ceramic or stone, set with planned layout and consistent joints
ThinsetPolymer-modified mortar such as VersaBond, troweled for full coverage
WaterproofingRedGard or a Kerdi membrane system in every wet area
BackerFiberock or cement board, never plain drywall in a shower
SubstrateChecked, flattened and repaired before anything goes down
Our core team
The people you will work with.
Aida Ayala
Office Manager and Project Manager“Grateful and blessed, ready to conquer the day.”
Elmer Cortez
Installer and Crew Lead“Measure twice, cut once.”
Testimonials
What our clients say.
FAQ
Common questions.
Do you offer free estimates?
Yes! Every project starts with a free, no-obligation estimate. We'll walk your space, explore your vision, and give you clear, upfront pricing before any work begins.
Do you offer a warranty on your workmanship?
Yes. Every installation we complete is backed by our 2-year workmanship warranty, so you're covered well after the job is done. If anything's ever not right, we'll make it right at no extra cost and with no hassle.
Do you offer financing?
Yes. We offer financing options through trusted financing partners to help make your project more attainable. During your consultation we can discuss the available options and help you decide whether financing is a good fit.
What areas do you serve?
We serve the Phoenix Valley: Phoenix, Paradise Valley and Scottsdale in the Central Valley; Chandler, Gilbert, Mesa, Tempe and Queen Creek in the East Valley; Glendale, Peoria, Surprise, Avondale, Goodyear and Buckeye in the West Valley; and Ahwatukee and Laveen in the South Valley.
Are you licensed and insured?
Yes. Diamond Crafts Flooring LLC is licensed with the Arizona Registrar of Contractors under ROC #324708, and is bonded and insured.
Free estimates
Experience craftsmanship you can trust.
Contact us today for a consultation and see why our clients proudly refer us to their loved ones.